Perfect attribution does not exist. A customer can see a post, receive an email, and search your name before buying. The goal is not fabricated certainty; it is preserving enough signals to make a better decision and stating the report's limits.
Start with identifiers
Links, codes, parameters, and anchor campaigns help connect events. Keep names consistent and avoid identical promotions that cannot be distinguished later.
The best attribution is not the biggest number. It is the explanation another person can audit.
Separate influence from proven money
Reach and clicks show influence. A booking shows conversion. In Salesio, an attributed Stripe deposit shows captured money; it does not necessarily equal the full service value later paid in person.
Use a stable rule
Choose an understandable window and model, then do not change them to favor a campaign. Comparability over time is usually more useful than advanced false precision.
Minimum chain
- 1Campaign source.
- 2Visit or conversation.
- 3Booking or order.
- 4Attributed deposit and stated limits.
The best attribution is not the biggest number. It is the explanation another person can audit.
